On March 6, the Federal Trade Commission (FTC) announced that it had issued warning letter to social media “influencers” for endorsing products from Teami, without adequately disclosing that they enjoyed a material benefit from the company. The company had claimed various health benefits flowed from the tea.
Although such endorsements constitute private (WC?) speech, the FTC has claimed to regulate the activity since 1980 under “The Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The “Guides” were first “enacted” in 1980, and amended in 2009.
Regulations compelling speech sometimes give rise to interesting First Amendment issues. Additionally, Supreme Court cases like Expressions Hair Design v Schneiderman and Reed v Town of Gilbert have sometimes been read as suggesting the Supreme Court might start treating all forms of protected speech the same.
On February 21 of this year, the agency sought comment on yet further proposed changes to “The Guides.” The notice-and-comment period is to end on April 21, 2020. Would you or your group like help in submitting a comment?